livvy

How to build a website in Pueblo, Colorado?

livvy@integrity-tek.com (Livvy Nallipogu) — Thu, 05 Jan 2023 23:06:51 GMT

To build a website in Pueblo, Colorado, you can follow these steps:

Choose a domain name for your website. This will be the address that people use to access your site, such as " www.yoursite.com ." You can purchase a domain name from a domain registrar, such as GoDaddy or Namecheap.
Choose a web hosting provider . This is the service that will host your website and make it accessible to the internet. There are many web hosting providers to choose from, including Bluehost, HostGator, and In Motion Hosting.
Design your website. You can use a website builder or a content management system (CMS) like WordPress to design your site. Website builders are easy to use and do not require any coding knowledge, while CMSs like WordPress offer more customization options.
Publish your website. Once you have designed your website, you can publish it by uploading the files to your web hosting provider. Alternatively, you can use a website builder or CMS that allows you to publish your website directly from their platform.
Promote your website. Once your website is live, you can start promoting it through social media, search engine optimization (SEO), and other marketing efforts. This will help to drive traffic to your site and increase its visibility online.

How to build an amazing Website in Pueblo Colorado?

livvy@integrity-tek.com (Livvy Nallipogu) — Tue, 03 Jan 2023 23:22:04 GMT

Here are a few steps you can follow to build an amazing website in Pueblo, Colorado:

Define your target audience : Who are you trying to reach with your website? Understanding your target audience will help you create a website that meets their needs and interests.
Choose a domain name : Your domain name is your website's address on the internet. Choose a domain name that is memorable, easy to spell, and relevant to your business.
Select a web hosting provider : A web hosting provider will store your website's files and make them accessible to visitors. There are many web hosting providers to choose from, so be sure to do your research and select one that meets your needs and budget.
Plan the structure and content of your website : Decide on the pages and content that you want to include on your website, and organize them in a logical and easy-to-navigate structure.
Design and build your website : You can use a website builder or hire a web developer to design and build your website. Be sure to test your website thoroughly before launching it to ensure that it is easy to use and free of errors.

By following these steps, you can create an amazing website that meets the needs of your target audience and helps your business succeed in Pueblo, Colorado.

What Are The Key Elements Of A Website?

livvy@integrity-tek.com (Livvy Nallipogu) — Tue, 03 Jan 2023 19:17:31 GMT

There are several key elements that are common to most websites:

Homepage : The homepage is usually the first page that visitors see when they go to a website. It should provide a clear overview of what the website is about and what visitors can expect to find on the site.
Navigation : A website's navigation should be easy to use and help visitors find the information they are looking for. This is typically achieved through a menu bar that appears on every page of the site.
Content : The content of a website is the information that is presented to visitors. This can include text, images, videos, and other media.
Layout : The layout of a website refers to the way that the content is arranged on the page. A good layout should be visually appealing and make it easy for visitors to find what they are looking for.
Responsive design : A responsive website is one that is designed to adjust to the size and capabilities of the device it is being viewed on. This is important because more and more people are accessing the internet using mobile devices such as smartphones and tablets.
Search function : A search function allows visitors to quickly find specific information on a website.
Contact information : It is important to include a way for visitors to get in touch with you, whether through a contact form, email, or phone number.
Footer : The footer is the bottom section of a webpage and is typically used to include additional information such as legal notices and links to social media profiles.

WHAT ARE DIGITAL MARKETING SERVICES?

Fri, 30 Dec 2022 17:57:58 GMT

Digital marketing services are services that are designed to help businesses effectively reach and engage with their target audiences using digital channels and technologies.

These services can include a wide range of tactics and techniques, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more.

Some examples of digital marketing services that may be offered by a digital marketing agency or consultant include:

Search engine optimization (SEO): This involves optimizing a website and its content to improve its ranking in search engine results pages (SERPs).
Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites and paying each time a user clicks on an ad.
Social media marketing: This involves using social media platforms (such as Facebook, Twitter, and Instagram) to promote a business and its products or services.
Email marketing: This involves using email to send targeted and personalized messages to a business's subscribers or customers.
Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
Influencer marketing: This involves partnering with social media influencers to promote a business and its products or services to their followers.
Video marketing: This involves using video to promote a business and its products or services, and can include creating and distributing videos on social media, on a business's website, or on video sharing platforms like YouTube.
Mobile marketing: This involves using mobile devices and mobile-optimized marketing tactics to reach and engage with customers.
Local SEO: This involves optimizing a business's online presence for local search results, such as through Google My Business listings and local citations.

Digital marketing services can be customized to meet the specific needs and goals of a business, and can be an effective way to reach and engage with customers in the digital world.

WHY IS A GOOD WEB DESIGN IMPORTANT FOR YOUR COLORADO BUSINESS?

Fri, 09 Dec 2022 20:50:26 GMT

A website isn't just a place for you to show off your amazing product or service; it has the potential to be a place where your customers come to know and trust your business, a place where you can expand your reach and grow your company, a place where you can compete and learn from your competitors.

89% of customers search the web before making a purchasing decision ( Digital Influence Index ).
75% of users admit to making judgments about a company’s credibility based on their website design (Stanford Web Credibility Research)
First impressions are 94% design-related ( Sillence )

These numbers show that your website is the first impression of your business and that the design of your website impacts customer trust and credibility.

If visitors do not like the website's design or layout , it will have a negative impact on site performance. This is most likely because your web design and layout isn't appealing or relevant to your audience, or they're having a really bad user experience. Visitors may then stop browsing altogether, which can lead to poorer site rankings and visitor engagement overall.

When you come across a website with a bad design, it can make you think about the company in a negative way. This type of web design might signal that the company is not keeping up with the latest trends, which could mean that they are not doing as well as they should be. Your brand's impression can have a big impact on whether or not potential customers choose to leave your site and go to a competitor's. However, if you keep them engaged and learning more about your brand, new customers may become loyal customers.

Is your website design making the impression you are hoping for?

Whether you're looking to create a website for your business or just want something pretty to look at, paying attention to these three factors can help you create a professional and effective web presence.

Branding:

Your web design represents your brand and it can have a big impact on how prospective customers view your company. In fact, they are literally judging your brand based on what your website looks like.

The first impression your website gives is often the lasting impression, so make sure you use color strategically to convey the right tone and theme. For example, if you strive for a fun, creative, or professional image, some of the colors that could work well for you are pink, yellow, green, blue, and purple. Be sure to consider how these colors will reflect your logo and other brand identity elements. Experiment with different combinations to see what works best for your company.

And remember: always stay true to your brand and keep the integrity of your website in mind.

Website Accessibility:

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action.

With the growth of mobile devices and the increasing use of cellular data, responsiveness has become crucial for web design. A responsive design ensures that your website looks and functions great on all devices, from smartphones and tablets to laptops and desktops to even TVs.

Today, a mobile-friendly website is essential not only for SEO purposes, but also for conversion rates, user experience and customer retention. Ensuring your website is responsive will make it easier for people to find what they are looking for and help you keep potential customers longer on your site.

SEO:

Web design can have a great impact on SEO, as good design can look great on the outside but if it has cumbersome coding or large images that make it slow to load, that can drive visitors away and negatively impact search engine marketing and user experience.

When designing a website always keep Google’s E-A-T model(expertise, authoritativeness, and trustworthiness) in mind. Adding a well-crafted, user-friendly website to your online presence can go a long way in helping you achieve a high ranking on Google. By taking advantage of the many online tools and resources available, you can make your site easy to navigate and use, while still maintaining its professional appearance.

Reducing the time it takes your website to load can help improve your position in search engines. Responsive design allows webpages to adapt to different devices, making them faster and more user-friendly. Additionally, optimizing for page speed can help reduce the time it takes users to see critical information on your site.

Are you wondering if it's time to invest in a custom website? Check out our blog are it here .

If you are looking to redesign your website or need to design a website from scratch, then give IntegrityTek a call today and our web designers would be happy to begin this exciting process with you.

WHAT IS AN E-COMMERCE WEBSITE?

molly.gallimore@gmail.com (Molly Claxton) — Fri, 16 Jul 2021 17:17:33 GMT

Three steps to finding the right e-commerce plan for your business

Whether you know it or not, you’ve probably frequented an e-commerce website within the past few days, if not the past few hours. An e-commerce website is any site where you can obtain items for sale over the internet. You might be wondering if establishing an e-commerce website is the right approach for your business. Here are three steps to help you consider company's specific needs when it comes to online marketing and transactions:

1. DETERMINE YOUR E-COMMERCE WEBSITE FEATURES

Having a clear idea of the goods and/or services your business will offer on its e-commerce site will allow you to effectively shape your online presence and create a user-friendly experience.

Will your company sell shipped items through an online catalog-style site? Will you be marketing services which customers will reserve and pay for on your site in advance? Will your merchandise be strictly electronic and sent in the form of downloadable content? Once you know the answers to these questions and others, you’ll have an excellent starting point for starting your e-commerce website.

2. DEFINE YOUR E-COMMERCE WEBSITE DESIGN

Selecting an experienced website designer/developer is an important next step in implementing your company’s e-commerce site. From beginning concepts to final launch, skilled professionals in this area will give you an irreplaceable perspective and expertise throughout the process. Web development teams specialize in incorporating your vision for your site while creating a smooth and intuitive design to give your company an exceptional presence in the skyrocketing e-commerce arena .

3. DETAIL YOUR E-COMMERCE WEBSITE IMPLEMEMENTATION PLAN

From search engine optimization to payment vendors to inventory logistics to order fulfillment, the many facets of an e-commerce site can sometimes feel overwhelming. However, with a team of knowledgeable web designers , these elements can be seamlessly coordinated into a structure that works best for you and your business.

For more information about developing an exceptional e-commerce site for your company, contact the team of experts at IntegrityTek today!

WHAT IS WEB DESIGN AND DEVELOPMENT?

molly.gallimore@gmail.com (Molly Claxton) — Tue, 06 Jul 2021 21:36:35 GMT

How can professional website development help your business?

If your business is building its online presence, you’re probably already weighing your options for developing or improving your website. So what should you take into consideration as you’re moving forward with this important part of your company’s marketing strategy?

1. WHY HIRE A WEB DESIGNER/DEVELOPER?

With a thorough understanding of concepts like search engine optimization , branding, and responsive web design, skilled web designers and developers make your website vision a reality and capitalize on your company’s appeal through effective marketing and implementation.

2. WHAT DO WEB DESIGNERS AND DEVELOPERS DO?

Whether yours will be an ecommerce website or one focused on marketing your goods and services to the community and beyond, knowledgeable web designers and developers work together cohesively to give your business a vibrant online presence and reach a plethora of potential customers. While the web developer generally builds the site and fine-tunes its technical and functioning structure, the designer focuses on the site aesthetic and creates a memorable experience for the user.

3. HOW CAN A BUSINESS HIRE A WEB DESIGNER/DEVELOPER?

Finding the right web designer/developer for your business is an important first step. Perusing site samples and portfolios offered by various companies will help you determine if a company has the best design approach for your needs. Next, reach out directly to speak to a member of the team and get more information about what their designers and developers can do for your company’s online presence.

In this era of widespread accessibility and abundant amateur website possibilities, it may be tempting to endeavor to build your own website even with limited experience. However, it is well worth your investment to gain the powerful impact an experienced web designer/developer can have on your business and its future.

WHAT IS SEO AND WHY DOES YOUR BUSINESS NEED IT?

molly.gallimore@gmail.com (Molly Claxton) — Fri, 25 Jun 2021 05:06:14 GMT

In today’s business climate of high-powered online presence , the necessity of effective SEO (search engine optimization) is more pronounced than ever before.

If your company is seeking to implement or improve its SEO, a few basics can provide a helpful framework to find the best approach for your specific situation.

1. WHAT IS SEARCH ENGINE OPTIMIZATION?

Search engine optimization is an effective marketing tool used to maximize your site’s performance in search rankings on sites like Google and Bing. Through elements such as keywords and site structure, productive SEO helps your site to climb in rankings, thereby attracting new visits and customers.

2. HOW DOES SEO WORK?

Search engines are constantly gathering information from across the web and synthesizing those specifics into a kind of index. These details are then analyzed and organized by multiple ranking components to ascertain the order of priority each site is given in search results.

Search engine optimization prioritizes specific content on sites to boost performance in queries by potential customers.

3. WHY IS SEO IMPORTANT?

Whether your business is based online or has brick-and-mortar locations, your marketing efforts will benefit from skillful SEO . Individuals looking for the goods or services you provide will find your company more quickly and easily with focused and targeted optimization.

Local SEO in particular will benefit any business that has a physical location or serves a geographic area. This specialized emphasis will help to draw regional customers to your company and grow your community engagement.

Web developers with an extensive understanding and application of SEO meaning and SEO tools can make a significant impact on the visibility and online presence of your company. Contact IntegrityTek to find out how our exceptional web design and marketing team can work for your business and maximize your online presence.

GENERATING MORE REVENUE WITH YOUR ONLINE STORE

livvy@integrity-tek.com (Livvy Nallipogu) — Fri, 19 Mar 2021 16:41:53 GMT

Commerce has developed over time to serve consumers and producers better.

These advancements have led to creations like online stores . An online store is a virtual platform where you can meet with your customers and make sales. It has grown to be a widely accepted option because it can be accessed by anyone, at any time, and from anywhere. For this reason, there is a great opportunity to make a lot of money using online stores. It is easy to purchase from as a customer, and it easy to manage as a store owner.

Online stores have grown in number and varieties, and this has created more avenues for investments. However, most store owners go into the business without enough information and therefore make less money than expected. This is not to discourage you in any way. You can make more money from your store than you can imagine. However, you would require some tips to raise your store to the next level.

Tips on Generating more Revenue with your Online Store

The solution to getting more money from your store is making more sales. You can increase your sales by increasing your customer base and spurring the available customers to make more purchases. Here are some tips to get you moving

GET MORE TRAFFIC: Get more visitors to your store! You need to get people trooping in to see what you have to offer them. More visitors suggest more potential customers. More traffic, in turn, would earn you more money. You can make use of Search Engine Optimized content to rank higher on regular internet searches, or you can work with stunning visuals to your advantage. Check this out to create stunning visuals for your online store.

MARKETING: Your online store is like a physical store without you in it to market what you sell. It is therefore essential you sell your products or services from behind the scenes. Try to give more details about your business and what you offer. Give visitors a reason to make purchases and a reason to purchase from you. Provide guides and alternatives when customers are unsure of what they want or do not have enough information about the product or service they want.

UPGRADE YOUR STORE: People should get a different air when visiting your store! It starts from your user interface. Use the right software for your online store. Ease the usability of your site or mobile app. A store’s structure should not be complex, and it should be well organized. You need your customers comfortable enough to spend their money. Make use of the latest technology available so you can keep up with the competition from rival stores.

UNDERSTANDING THE MARKET: Your consumers provide you with your income. It is therefore vital that you get to know them, and you get the best from them. Understand their preferences and choices. Due to its digital nature, it is easier to gather information from your sales on your store. Use your collected data to generate a business plan that will further your sales.

OFFER MORE: Try to raise your influence on your customers. When you increase your offers, you open more windows for consumer expenses. You can increase your range of operation, for example, or the types of product or service you offer. If you notice several requests for something you don’t offer, try making this available. You already have a customer base, and it would be an excellent opportunity to expand. Try to raise the bar of output so you would get more input from your customers.

CONCLUSION

You need to make the best use of your store. It has more potential to earn you more money than you think. Once you are diligent with these steps, you would transform your store into a dependable revenue source in no time!

3 DIGITAL MARKETING MINDSET TIPS FOR LONG TERM SUCCESS

livvy@integrity-tek.com (Livvy Nallipogu) — Fri, 19 Mar 2021 16:40:05 GMT

Are you a business owner who’s tried to take on their own digital marketing?

This can look like staying up late while working on a graphic to then feel frustrated because you don’t even know how to post it.

All the while you wonder how you can run a business and do consistent digital marketing at the same time!

(We see you. We feel you. We get you.)

You didn’t sign up to run a digital marketing business, but in today’s world of technology, an online presence is almost non-negotiable for most businesses.

Whether you want to learn the ropes of digital marketing or hire someone to do it for you, we have 3 digital marketing mindset tips to set you up for long term success.

3 Digital Marketing Mindset Tips for Long Term Success

If you don’t know by now, digital marketing can be a beast.

It’s simple to think posting graphics and writing words are easy to do.

You see it every day on social media —if so and so can do it, you can, too, is what most people think.

And then you try and do it and realize so much more goes into a beautiful graphic and words that connect and help people understand a product or service.

There are strategy and psychology and optimization and consistency…oh my!

This is the point where most business owners throw in the digital marketing towel.

But you don’t have to if you can remember these 3 marketing mindset tips.

#1—PLAY THE LONG GAME

If you retain nothing else, don’t forget this one thing: digital marketing is a marathon, not a sprint.

It’s easy to lose sight of a goal or think what you’re doing isn’t worth it when you create content that may not garner the attention you thought it deserved.

But don’t let that stop you.

It’s not the one blog, or the one social media post, or the beautiful website —it’s the long game of showing up every day online for your audience and customers—because that is what allows people to get to know you, like you, and eventually trust you.

And that’s what consumers are looking for—a business and brand they can trust.

#2—EXPERIMENT. EXPERIMENT. EXPERIMENT!

Marketing is a lot like science in the way of experimentation.

What works for one, may not work for another.

And the only way to find out is by testing it.

Maybe video works better for you.

Maybe Facebook is where your audience is (not Instagram).

You’ll never know what works for your company unless you experiment .

Just remember to follow the experimentation long enough for analytics to let you know if it’s a green, yellow, or hard red light.

#3—BE OPEN TO CHANGE

The digital marketing landscape moves quickly, and things rarely stay the same.

Sometimes what worked for marketing Monday morning has changed by Friday afternoon. (We’re looking at you, algorithms.)

Stay open to change (whatever that looks like) and your brain and mental health will thank you for it.

Your digital marketing mindset is just as crucial to long term success as your digital marketing strategy and goals.

Maintain your big picture vision and keep showing up—even if that eventually means hiring someone to do it for you!

Need extra hands to help your business succeed with digital marketing?

Give IntegrityTek a call today—we love giving you your time back to do the things you love to do!

WHAT IS E-COMMERCE? AND WHY IT'S IMPORTANT FOR YOUR BUSINESS.

livvy@integrity-tek.com (Livvy Nallipogu) — Fri, 19 Mar 2021 16:38:16 GMT

What if we told you the possibilities are endless with your own digital store—and you have complete control(ish) from beginning to end?

You get to decide what you sell on your website, for how much, and then magically see those dollar bills stack up in your bank account (cha-ching!).

Sounds too good to be true, right?

Well, it’s isn’t.

What we just described is e-commerce—and as you can see—it can be a very important (and lucrative) aspect of your business.

What Is E-Commerce?

“An E-commerce website gives your business the ability to sell products online. It allows your customers to shop and discover new products from the comfort of their homes while giving your company an extra resource for marketing and revenue.” – IntegrityTek

No door-to-door sales here. Just a digital device, a consumer need/want for the product, and the ability to buy it at the touch of a button.

Why E-Commerce Is Important for Your Business

If you want full control over not just your website, but your business as well, e-commerce is a path worth looking at.

Let’s take a look at why…

YOU CONTROL THE CUSTOMER JOURNEY

No more sending customers away from your website to a third-party seller.

With e-commerce they get to stay on your site and you control the customer journey.

The minute a potential customer clicks away from your website , you risk losing them to the world of the Internet (and you know how many rabbit holes someone can fall into there!).

By inviting (and hopefully keeping) customers in your “digital home” you get to maneuver the experience they have.

The ability to focus on products, have enough time to make the choice they want, and seamlessly check out—all in one place—is the true beauty of e-commerce.

WIDE IMPACT

E-commerce not only gives you the ability to sell locally, it gives you the opportunity to reach potential customers from all over the world.

Imagine how far and wide your products could go with your own online store?

Sales wouldn’t just depend on local—you could branch out to state-wide, the country, and even globally.

You could say the sky’s the limit with where you want to take it!

BONUS PERK: PRIVATE LABEL!

This is definitely your time to shine with products of your own, as well as generic products you can private label.

Not only is this an opportunity to build trust with your customers, but it also gives way to receive feedback and continue to refine your products over time to better serve your audience.

As a business owner, the feeling of knowing what you can and can’t control is crucial.

Thankfully, e-commerce is an area of your business you can absolutely control and tailor the experience to your ideal customer .

Now that’s an entrepreneur win, isn’t it? We think so!

Want to start selling products on your website and generate extra revenue for your business?

Give IntegrityTek a call today—we can’t wait to help customize your website for e-commerce!

3 MARKETING GOALS FOR YOUR SMALL BUSINESS

livvy@integrity-tek.com (Livvy Nallipogu) — Tue, 17 Nov 2020 22:15:57 GMT

3 Marketing Goals for Your Small Business

Have you thought about marketing goals you want to implement for your small business?

If you just sighed and thought, “I’m barely getting through this year—goals or no goals!” —we totally understand that. Because, well, 2020.

Whether you’re in survival mode, or ready to level-up in your business, we have three goals for you and your small business to consider.

But first, let’s talk about why it’s important to set marketing goals.

Why Marketing Goals Are Important

Ahhh, goals. Sometimes they’re big. Sometimes they’re small.

And hopefully, they keep us inspired to continue reaching.

In business, it’s important to set goals—big and small.

Goals help us when we feel stuck.

Goals help us see how far we’ve come, or how far we have to go.

Goals help us see what’s working and what isn’t.

Marketing goals can also integrate into the financial health of your business. (And what business doesn’t love a higher cash flow?!)

3 Marketing Goals for Your Small Business

When it comes to business, the amount of goals you want to go for is completely up to you.

These are three we recommend starting with.

You can mix them up however you wish.

If you feel overwhelmed start small—with one or two—and work your way up from there.

We understand nobody wants goal fatigue!

Brand Awareness

Whether you’re aware of it yet or not, inside your business is a brand.

A brand has a voice and personality (the way you communicate to your audience).

It has a presence—from the logo to the aesthetic (color, font, patterns, etc.), right down to the experience the audience has when it interacts with your business.

You can do this by showing up consistently on your social media accounts, email marketing, blogging , website , and even through local news and influencers.

The more people are aware of your brand the better they can get to know you, trust you, and potentially buy from you.

Enhance Customer Experience

If you know your customer, this should be an easy goal to achieve.

Do they want a better website experience when shopping?

Upgrade your website .

Do they want to hear from you more or less?

Tailor communication methods for more options (newsletter frequency).

It’s trickier when you don’t know your customer that well yet, so keep asking questions, get their honest feedback, and plan accordingly.

Bonus tip: write a hand-written letter of gratitude to your customer(s)! Nothing says above and beyond more than snail mail.

Increase Local Search

Local search is a perfect goal for small business.

Start by setting up a Google My Business account and ask customers to leave a Google review.

Bonus tip: Make sure your business name, address, and phone number are consistent across all online accounts to boost your local presence!

So, how do you feel about setting marketing goals now?

If you’re excited, dig in and start mapping them out.

However, if this sounds like another good idea, bookmark it and come back when you’re ready.

That’s the nice thing about goals…they’re always there when you’re ready to start them!

Ready to create brand awareness, enhance customer experience, or increase local search?

Give IntegrityTek a call today—we can’t wait to help you reach your marketing goals!

HOW TO BRING MORE OF YOUR BRICK-AND-MORTAR BUSINESS ONLINE

livvy@integrity-tek.com (Livvy Nallipogu) — Tue, 13 Oct 2020 22:12:52 GMT

If you’re a brick-and-mortar business, let’s talk.

You may have started your in-person business at a time when thinking about an online presence was optional, and pandemics weren’t a threat to your livelihood.

Fortunately, or unfortunately (whatever way you want to look at it) we think the digital life isn’t going anywhere any time soon and it’s clear we can’t predict or control how a virus will affect life.

One thing you can control, however, is how to bring more of your brick-and-mortar business online.

With an online presence, your business can effectively communicate and interact with your customers and potential customers—which means your physical or digital door can be open for business—no matter what is going on in the world.

How to Bring More of Your Brick-and-Mortar Business Online

Whether your brick-and-mortar business still uses a rotary phone, or you haven’t touched your website since it launched 3 years ago (hey, no judgment from us!)—let’s get you movin’ and shakin’ online .

Create or Update Your Website

If you don’t have a website for your business now is the perfect time to create one.

If you do have a website, it’s time to focus on optimizing it with e-commerce , so your customers can shop your products or services in-person or online.

The beauty of your own website is that you own it and have complete authority over every aspect of it.

Now it’s time to take control of it!

Get Social

And by social we mean social media .

Start with one or two platforms like a Facebook Page. No need to get overwhelmed—create a posting cadence that suits you and stay consistent.

Don’t forget to claim your Google My Business account . It’s fairly easy and really helps people find and communicate with your business online.

(Need more social media marketing tips? We wrote a blog just for you and your small business here !)

Set-Up A Newsletter

Email is another platform for connection and this one is a lot like your website in the way of owning it.

Your email subscribers (or “list”) is owned by you and nobody else.

Newsletters can integrate easily—even on your social media platforms and website—so customers can opt-in and stay in touch with your business and what it has to offer.

When a social media platform is being glitchy you’ll be happy you have your newsletter list to round out your digital marketing efforts.

We don’t want you to get overwhelmed with these tips to bring your brick-and-mortar business online.

Start with one—like your website or newsletter—and work your way up from there.

Keep in mind you don’t have to do all of this on your own. Ask for help! Hire a website designer or digital marketing agency to get you started.

That’s what we’re here for—to help you run your business, so it doesn’t run you.

Ready to step into the online world and create a better connection with your customers?

Give IntegrityTek a call today—we can’t wait to help you open your online doors!

7 REASONS WHY YOUR WEBSITE MATTERS (ESPECIALLY NOW)

livvy@integrity-tek.com (Livvy Nallipogu) — Fri, 11 Sep 2020 19:24:47 GMT

If you’re a business and didn’t have a website before COVID-19 hit, we bet you felt a sting or two. Let's talk about why your website matters...

When the in-person world came to a halt, the online world kept going—especially for businesses.

Through communication and selling, this is where you saw the strength and beauty of a business’s website and online presence.

For others with no website or digital marketing , this is where you heard crickets.

Even with places opening back up we know you’ve probably had the thought that this could happen again.

And if it does—is your business prepared to shine online, or does it need some help?

If it does need some help, we have four reasons why your website matters (especially now), to give you that boost in business we all need sometimes.

7 REASONS WHY YOUR WEBSITE MATTERS (ESPECIALLY NOW)

#1—You Own Your Website; You Don’t Own Your Social Media Pages

Website’s aren’t dead and neither is social media , but both have changed drastically in the last few years.

The old adage of renting versus buying when it comes to online real estate still rings true.

You own your website for your business.

You don’t own your social media followers/likes, etc.

Keep in mind, when it comes to your website, you have full control over every aspect of it.

That’s your investment.

You don’t have that power when it comes to your social media following—Mark Zuckerberg owns that investment.

Also...

You’re Not at The Mercy of The Social Media Algorithm

Just like you don’t own your social media following, you’re also at the whim of the social media algorithm.

We all know that can change at a moment’s notice and all the tricks and strategy you’ve used to make the algorithm work for you just changed.

(Psst! We don’t recommend spending your time on trying to “hack” a social media platform’s algorithm—your digital marketing time can be better spent on quality content like a blog post on your website ).

#2— Your Website Reflects Your Business and Professional stature in the eyes of potential clients.

If your web site looks professional and well-maintained, it will establish you as a reputable company with enough clients and income to have someone else design it for you.

On the other hand, if your web site appears to be hastily built with low quality content and visuals, this is how website visitors may perceive you.

This is especially important if you are a web developer, as the site itself needs to showcase your skills. For those who aren't web developers, it is important to hire a solid company that can not only build the website, but also promote it so as to gain as much traffic as possible.

It is essential that the website is built wisely in order to maximize the traffic it would receive. Taking these steps will provide a better impression about you and your business, ensuring success for your venture.

#3—It’s A One-Stop-Shop for Your Customers

Your website is a party your customers don’t ever have to leave.

With the ability to convey to your customer what your business is about, what product/service you provide (and the information, like a blog, that goes with it) as well as the ability to have an online store—why would they go anywhere else?

Some social media platforms allow you to set up a shop on your page, but like we mentioned, you’re in their house when you make that decision.

Bring the party—and money—to your website house!

#4—Your Website Can Help You Grow Your Business Locally

Even if you are primarily a brick and mortar business, having a solid web site can have the added benefit of bringing in extra local business.

People who live in your area may be searching for goods or services like yours online, and visiting your website could encourage them to come into your store.

On the other hand, if they find your competitors and they look more reputable or solid than you because of their website (or if they have a website and you don’t), you could lose business.

Additionally, when you are mentioned in the media or on review sites like Angie’s List, you will need a web site that customers can access in order to help them find you.

Therefore, having a web site is an important part of cultivating local business and staying competitive.

#5—Your Website Can Help You Grow Your Business Globally

Have you ever thought about getting orders from Australia or Malaysia?

With the help of a great web site, you can now have access to customers all over the world and expand your business globally.

Launching a web site that is attractive, user-friendly, and well organized means you’ll instantly become a global business, allowing you to expand your clientele to a much larger international audience.

You no longer need to rely on word of mouth alone, as your presence will be visible in almost every country around the globe.

This means that you can potentially increase your potential client base by millions. However, while expanding your business internationally, you'll still want to keep in mind who your target market is and cater to their preferences.

Having an international audience may still find you appealing regardless, due to the convenience of being able to order items online with just a few clicks.

#6—It Helps You Build Authority and Trust

When you show up online—especially through your website and blog—you begin to build authority and trust with your customer and potential customer.

With consistent, quality content like blogs, video, podcast, etc. you can be a wealth of knowledge, as well as interact with those who may want to purchase your product/service, showing off your customer service skills!

You become conversational with your audience, not just transactional—and that’s where you build long-term relationships with your customers.

#7- You Have the Power to Optimize your Website using SEO

By promoting your content on social media and other online platforms, you can generate some early attention for your site and encourage visitors to check it out. This will help you gain some initial traffic, which can boost your search engine rankings.

This is an important step because it can help to boost your rankings by getting more people to view your website and engaging with it. The more visibility you have online, the greater chance you have for success.

Additionally, make sure to optimize your content for search engines, as this can make all the difference in terms of organic reach.

If your business doesn’t have a website, there’s no better time than now to explore that option (or update your existing one).

A website gives you full power and control over your business, brand and customer experience—in a pandemic, or not.

Ready to bring your business online—no matter what’s happening in the world?

We’d be happy to build your business a customized website , utilizing search engine optimization tools and creating an incredible user experience for your customers.

Give IntegrityTek a call today—we can’t wait to help your business grow online!

5 BENEFITS OF BLOGGING FOR YOUR BUSINESS

livvy@integrity-tek.com (Livvy Nallipogu) — Wed, 12 Aug 2020 22:36:00 GMT

What does your business and a blog have in common?

Your ideal customer, of course.

And your ideal customer is the person who is on the search and ready to spend money for a particular product or service your business offers.

So, if you own a business and want to connect with your ideal customer in a way that doesn’t involve “selling” to them with ads, let us introduce you to the beauty of a blog.

IS A BLOG REALLY WORTH YOUR MARKETING EFFORTS?

Whether you’re an avid reader of blogs, or truly don’t understand why your business would need one, it’s worth taking a look at some of the statistics—and you be the judge.

Via Hubspot , for businesses that have an active blog—

• Receive 55% more website visitors than businesses that don’t (you can build a relationship with a website visitor which may eventually convert to a sale)

• Have 97% more inbound links than competitors without blogs (this tells search engines you have authority and can be found through, say, Google easier)

• See 434% more indexed pages than businesses that don’t blog (the more pages your website has “indexed” the better chance you have of being found on a search engine)

5 BENEFITS OF BLOGGING FOR YOUR BUSINESS

1.Showcase Your Industry Expertise

As an expert in your field, it’s time to share your knowledge with your audience, and a blog is a perfect medium in which to do that.

When you do this, you establish yourself as an industry leader, expert and someone people go to for niche information.

2. Create Relationships with Your Customers

People buy from people and if you have an established relationship with someone that speaks volumes.

You want to create a relationship with your customers and by showing up consistently through your blog—sharing valuable information and nuggets of wisdom—it’ll be much easier to create relationships with your customers versus constantly “selling” to them.

3.Empower your Customers with Knowledge

You want an informed customer who could possibly be ready to purchase your product/service just by doing their research—and a blog is part of that research!

Make it easy for them to know and understand what you offer and let the blog do a lot of the “talking” for you.

4.Increases Your Chances of Being Found Online (SEO)

SEO (search engine optimization) is the beautiful, digital marketing term used that helps people find you online .

By blogging consistently and using the right keywords you increase your chances of being found by your ideal customer.

Not to mention, people love clicking on organic blog content versus an advertisement when searching.

5.Builds Business and Brand Awareness

What better way for a potential customer to get to know you than through a blog?

By infusing your business creativity and brand personality into your blog—you build awareness.

And that awareness can lead to an ideal customer who eventually wants to purchase exactly what you offer!

Did the blogging stats grab your business owner attention?

If so, call IntegrityTek today and we’d love to help you find out if a blog for your business is the perfect fit!

DOES MY SMALL BUSINESS REALLY NEED SOCIAL MEDIA MARKETING?

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 13 Jul 2020 21:36:00 GMT

How often do you notice people scrolling through their phone?

Whether it’s at a restaurant or a get-together, it’s inevitable you’ll probably notice a thumb or two scrolling. (Especially if boredom sets in).

But what are they browsing?

An Amazon order?

Cats who aren’t afraid of water (it’s a thing!)?

Or your business services and products?

If you’re a business owner, you hope it’s the last option.

And if your potential customer’s on social media they have a better chance of finding your business by the scroll of their thumb.

With social media for your business comes time and money—two resources small business owners may not have a lot of.

That’s why it’s important to ask: does my small business really need social media marketing?

Let’s find out…

WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is simply another way to connect with your audience, specifically online.

You can do this through platforms such as Facebook, Instagram, Twitter, Pinterest and LinkedIn, to name a few.

To find out if this kind of digital marketing is right for your business, we have to dig a little deeper.

DOES MY SMALL BUSINESS REALLY NEED SOCIAL MEDIA MARKETING?

The quick (and not so easy answer): maybe.

Keep in mind social media is not required for a business. Every business is unique and so is your target audience .

Which is why it’s important to know who your target audience is and where they hang out.

This is an essential step to find out if you want to invest time and money into social media marketing .

For example, after you do some research on your target audience, you find out they spend a lot of time online, specifically on Facebook.

That information is key because now you know it may be worth an investment of your resources into Facebook marketing.

Just because someone spends time online doesn’t mean they’re on all platforms.

Maybe they just love the interaction with their favorite accounts on Instagram but get a lot of recipe inspiration from Pinterest.

It’s worth it to find out where your potential customers hang out and what their buying process is so you can hone in and measure if social media marketing is worth the resources.

SOCIAL MEDIA MARKETING TIPS

If you decide to test out online platforms, here are a few social media marketing tips to keep in mind:

• Pick one platform to start with

You do not have to be on every social media platform! Stick to the platform(s) where your ideal customer is and show up consistently.

• Be patient

Start slow, be consistent and experiment; that’s the key to long-term marketing success.

Digital marketing rewards those who are patient and stay in the game.

• Education and Entertainment over Selling

People love to laugh and learn something new when they come to social media.

They do not always want to be sold to.

Use the 80/20 rule when it comes to content creation: 80% of your content is all about education and entertainment; 20% can be geared towards selling.

Ok, now it’s time to start your audience research and make a strategic decision for your business when it comes to social media marketing.

Even if that means not using it or testing one platform.

Remember to experiment with your digital marketing and stay consistent, so your customers know you’re there for them!

Want to find out if Social Media Marketing is right for your business?

Give us a call today and let us help you take the guess work out of social media!

DIGITAL MARKETING TIPS FOR SMALL BUSINESS

livvy@integrity-tek.com (Livvy Nallipogu) — Wed, 10 Jun 2020 18:56:24 GMT

As a small business owner, you may not have the luxury of a digital marketing department.

This role typically falls on you or someone in your office that you hope has a love for communicating online (lucky you if you’ve found that person!).

And once you do start, overwhelm can set in and this is where most people hit a breaking point.

We understand your frustration. It’s easy to get decision fatigue when it comes to the online landscape.

Let us help you gain clarity and take action with these digital marketing tips for small business.

WHY USE DIGITAL MARKETING?

Digital tools like a website, blog, newsletter and social media allow your business to be seen online like no other time in history.

You can create your own content, publish it directly to your audience and over time build a relationship.

That’s what quality digital marketing does—it creates awareness and fosters relationships with your customers.

And that’s a beautiful connection to have!

DIGITAL MARKETING TIPS FOR SMALL BUSINESS

WEBSITE FIRST

The ease of social media is tempting.

Take a picture, write a caption and post, right?

Yes, that’s true, but so is being at the mercy of each platform’s algorithm.

No matter how many followers or likes you garner on social media you can’t cash those in one day, nor do you own that platform.

That’s why we recommend building a website first.

You own your website and everything you create on it, especially your blog content and that’s really important for searchability (how people find you online).

Your website should be your foundation to not only an online presence, but integral to a successful business plan as well.

KNOW YOUR PLATFORMS

When you consider what social media platforms your business will be on think of your audience first.

Where do your customers hang out? Is it Facebook, Instagram, Pinterest, LinkedIn?

Just because you know how to work Instagram or think that’s the popular platform right how doesn’t mean your potential customers will be there.

Do some homework and find out who your target audience really is (also known as ideal customer avatar ) and create content for them on the platforms they’re using.

BE CONSISTENT

This is where businesses become brands.

When you show up consistently online —whether that be posting on social media regularly, writing a weekly or bi-weekly blog and engaging with your newsletter list—you stay top of mind with your audience and begin to build and maintain trust because you’re continuously showing up.

However, don’t confuse consistency with going through the motions.

Quality, engaging, consistent content that your audience desires is key to building trust and standing out in your specific market.

Being a small business owner takes courage, especially if you’re in it for the long haul.

If you can implement these digital marketing tips for small business—take your website seriously, understand your audience better and show up online consistently—your online presence will stand out and be an extension of your business that works for you!

Ready to hand over the reins and take your digital marketing to the next level?

Give us a call today and let us help you free up your time and support your business to show up online.

WHEN IS IT TIME TO INVEST IN A CUSTOM WEBSITE?

livvy@integrity-tek.com (Livvy Nallipogu) — Thu, 05 Mar 2020 22:00:56 GMT

Have you hit a roadblock with your website?

You want to add E-commerce so your customers can shop on your site, but you don’t code (or want to spend days on YouTube figuring it out).

You want to add a membership site but don’t even know where to begin.

You want to do whatever you want to your website, but you feel stuck.

This is where you, the business owner, hit a wall with your website.

The same website you built on your own from a template when your business launched because you needed something for your online presence, but you weren’t financially ready to spend money on a custom website.

First of all, take a deep breath – we've all been there.

Every entrepreneur has experienced this at some point: questioning where to spend our time, money and resources when we launch our business.

Second, there comes a time in your business journey when you ask yourself if it’s time to upgrade your website.

If you’re at that point, let us help you decide if it’s time to invest in a custom website.

Is It Time to Invest in A Custom Website?

Let’s walk through some website scenarios to see if you can identify with these struggles and then we’ll talk about solutions for these challenges.

• You Feel Stuck

The website you launched to be visible online is no longer serving you and it’s definitely not serving your customers.

Your business has grown, you understand what your customers are asking for, and you want to implement that, but you’re not a web developer and your template is only taking you so far.

• You Can’t Stop Noticing Similar Websites

You didn’t get into business to be the same as your competitors, right? Of course not.

Unfortunately, that’s what happens when templates are used; you see the same version of varying websites.

You want your website to stand out and be unique just like your business.

• You Know It’s Time to Up-Level Your Business

You’ve survived the launch of your business – and those really lean times – and now you find yourself ready to up-level.

Maybe you’ve hit a growth spurt, maybe you’ve surpassed all financial goals, maybe you know it’s time for your exceptional business to finally match the look and experience of your website.

Custom Website Solutions

If these challenges have you nodding your head in agreement, keep these custom website solutions in mind...

• A Custom Website Is Like Your Employee

Your website should be a silent employee working around the clock for you.

And a website that can do exactly what your customer wants is a match made in business heaven.

• Set Up A Consultation with A Web Designer

Speak with a website design professional about your vision for a custom website.

Take your time and make sure communication is a vital step in the website development process.

If you’re ready to see what a custom website can do for your business, please contact us at Integrity-Tek – we’re committed to being with you every step of the journey so you can take off the web designer hat and get back to running your business.

WHAT IS LOCAL SEO AND 5 REASONS WHY YOUR SMALL BUSINESS NEEDS IT

livvy@integrity-tek.com (Livvy Nallipogu) — Wed, 05 Feb 2020 06:38:31 GMT

What Is Local SEO and 5 Reasons Why Your Small Business Needs It

If you’re a small business, you know it takes blood, sweat, and tears to not only launch a business but stay in business as well.

And when it comes time to market what you offer – especially if that’s not your area of expertise – you’re probably scratching your head with the best place to start.

There are so many options – from website and newsletter to social media and advertising – your head can spin.

We definitely get your confusion and frustration.

If you asked us for advice about marketing, one of our first tips would be a recommendation for local SEO (we know, that term is probably another head-scratcher…stay with us).

We’re going to explain local SEO and 5 reasons why your small business needs it.

WHAT IS LOCAL SEO?

In the big picture, local SEO makes it easier for your potential customers to find you.

Local SEO –

• Improves a website’s visibility

• Increases relevant web traffic

• Drives revenue by connecting businesses with local customers

Local SEO is most effective when targeted keywords and location-based terms are integrated into your website and content.

For example, the term “digital marketing in pueblo” would be a targeted, location-based keyword.

When you marry keywords specific to your business with local terms, you have a happy local SEO strategy.

5 REASONS WHY YOUR SMALL BUSINESS NEEDS IT

If you’re a small business , and the term “local SEO” still makes your head spin, consider these 5 reasons to implement it.

#1 – Let the Internet Work for You

When you implement a local SEO strategy, you’re automatically telling the Internet to make you more visible as a business online (so you can be found easily) and you just gained the Internet as a silent “employee”.

#2 – Be One Step Ahead of Your Competitors

With a local SEO strategy, you can be one step ahead of your competitors – especially if they have not enacted this yet.

Potential customers will find you online first and you’ll have the opportunity to win them your stellar offerings and customer service.

#3 – Outrank Apple

When a potential customer Googles “computer stores in pueblo” you will pop up before Apple does. That’s a pretty cool ability to outrank a massive brand and business – all thanks to using local terms with your SEO keywords.

#4 – Target Marketing

Just like we mentioned outranking larger brands, the same goes for targeted marketing. You’re not competing with everyone in your computer business market; you’re only competing with those in your area. This allows for a likelihood of converting those searching online to paying customers.

#5 – Increased ROI

Local SEO is typically cheaper than traditional marketing services which convert to an increased ROI.

If you’re starting with a small marketing budget, consider digital marketing strategies like local SEO.

Ok, you just received a crash course in local SEO and 5 reasons why your small business needs it.

What are your thoughts?

If you have questions, please contact us, we’d be happy to help you understand this concept deeper, as well as how best to implement it into your small business.

WHY HIRE A DIGITAL MARKETING AGENCY (AND WHAT MAKES US DIFFERENT)

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 06 Jan 2020 23:41:41 GMT

As a business owner, does this sound familiar?

Your business is officially up and running (big high five from us; that’s no small feat).

Customers are coming in; the dream you worked so hard for is paying off.

And then you hear questions and statements like this –

“I want to show my sister this product, what’s the name of your website?”

“I would love to recommend you and your amazing customer service on Facebook, but I can’t find your page.”

“I’m trying to tag your business in my Instagram post, but I can’t find your location.”

“I would love to hear about your monthly specials, can you add me to your newsletter?”

You begin to wonder if you’re leaving customer connection and money on the table because you just haven’t looked into digital marketing yet.

So many entrepreneurs deal with being a jack of all trades to get their business up and running that digital marketing is often overlooked in the beginning.

Whether you’re ready to add digital marketing to your business – or not – take into consideration these tips on why hire a digital marketing agency (and what makes us different).

WHY HIRE A DIGITAL MARKETING AGENCY

#1 – LET THE EXPERTS STEP IN

It’s tempting to let your family member – who has more followers than you– run your social media platform(s).

Imagine for a moment if you did that with another professional (say, your barber).

Would you let your family member – who cuts her own bangs – cut your hair? Highly doubtful.

What people don’t realize is there’s more to digital marketing than posting pictures and gaining followers.

Strategy, research, planning, and analytics all go into your comprehensive digital marketing package.

An agency is fully equipped to not only create the content you need, but also drive the WHY behind your efforts and measure what is working and what isn’t.

#2 – TAILORS TO YOUR NEEDS

People are searching for (and deserve) quality content from your business.

Each social media platform should speak to your audience – and only your audience.

This is another area where a digital marketing agency excels.

They will do market research, hone in on your ideal audience and begin to foster the chosen channels that are right for your business.

Every business is unique, and their digital marketing should match that.

#3 – A SILENT EMPLOYEE

If you hire the right agency for your business, they actually become more of a silent employee.

You won’t see them much – aside from meetings and check-ins – but they are working around the clock for you.

Because that’s what good digital marketing does: it creates an online presence, establishes your business as a brand, and connects you with the online world…way before a potential customer even walks through your door.

As you probably know by now – you can’t do everything in your business – so leave this area to the experts and let them work for you.

WHAT MAKES US DIFFERENT

At IntegrityTek we believe that we do digital marketing different.

You won’t find our sales team trying to up-sell you.

You won’t find yourself stuck in a contract.

What you will find is a customer relationship that’s built on learning and growing together.

We don’t believe there’s a one size that fits all.

Our services are comprehensive and unique to you and your business and just like our name – it’s all done with integrity as our main driver.

Online Presence = Accurate Info

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:21 GMT

Searches for local business happen every day.

There are 7.6 billion local searches that happen in a month. Whether that is a restaurant, a grocery store, or a mechanic, people are constantly looking for businesses in their area. Out of the 7.6 billion local searches, 76% of them will end up with a customer walking in the door of a location they searched, and 26% will end with a purchase. This is why it is so important to have your business end up among the top searches of your local area.

One of the best ways to end up among the top searches is through having correct and accurate information about your business on multiple different directories, websites, and apps. This means that the hours of your store are posted on Google , Facebook , Yelp , Etc… and they are all the same. That also goes for your address, phone number, menu items, and more. One of the fastest and most convenient ways to have correct and accurate information on highly reputable sites is by using a data aggregator. An aggregator takes your information and reviews it and pushes it through many different online directories, so they all end up with the same information for your business. That, in turn, helps search engines(like Google, Apple, and Bing) know that the information is accurate and up to date and will find your business site as a more reliable source. Therefore pushing it among the top searches. If you need help making your business information more reliable and accessible, connect IntegrityTek and we can help your business be among the top searches in your field on many different search engines.

SEO Trends of 2018

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:19 GMT

There are many new and old SEO trends that are happening at the moment.

Here are a few that we believe are important to understanding. The first is that mobile-friendly websites are on the rise and that means the demand for them is as well. It is very important for businesses to have a mobile-friendly website for their consumers. 82% of people use mobile search to find local businesses and if your website is not mobile friendly, those consumers will have a harder time finding your business.

Which brings us to the next trend, Google is now demanding mobile-friendly websites, which means that if you do not meet that requirement you will not show up on Google‘s first page of search results. Most people will only look at the first page to find what they’re looking for. For local businesses specifically, making sure you have correct information regarding location, hours and phone number is crucial. If that information is different or missing on different directories, Google might use the wrong information to direct people to your business as well as not seeing your business as reliable.

Something else that has become more and more important is to build relationships with notable bloggers, business owners, and the local journalist. If those people incorporate your business name and website into their website, Google will consider your business more reputable. Searches are a huge way people will find your business and voice search is becoming more and more prevalent. Businesses need to begin to incorporate more FAQ into their websites so search engines will be able to recognize the information they need to direct customers to your business. Lastly, secure websites have a significant advantage. To have a secure website it’s usually a fee of around $77 per year, and Google specifically is pushing more and more for secure websites. Having a secure website will ultimately be better for your business and your consumers. Here at IntegrityTek we are continually researching and learning these new trends so that we can help your business grow in the technological age. Reach out to us for your free consultation regarding your SEO needs!

Link Building

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:15 GMT

Link Building is a marketing strategy often overlooked and underestimated.

Links are when a site mentions your company/website by name and connects it with a link to your site. Links are one of the most responsive SEO strategies. If you choose Integrity Tek, we will increase the quality of links, link diversity and anchor text content which all play a role in attracting people to your site. We also find untouched links and connect your website with those existing sites, blogs, reviews and more. Links come in all shapes and sizes and we find optimum opportunities for your company and attract traffic to your site. With link building, your site is guaranteed more availability and easier access for your consumer.

See The Future Through Location

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:14 GMT

A location has been used for SEO for a little while now.

Knowing where people go, what they are close to and how to advertise to those specifics. However, that’s not where it stops, recently there has been a suggestion that location can predict the future rise or fall of a company. It begins with the shopper, a person who has purchased a company’s item at least once. With location, we can study the loyalty of that shopper if they are a returning customer and how often they visit the said company. Once you are able to break down how much loyalty a company has and if that loyalty is growing or shrinking, you can see pretty clearly whether they are thriving or not. This data can also be broken up into demographics for the use of a company’s marketing strategies, seeing where a certain age group, or gender shops most often. From there you can evaluate their desires and market to the clients for your company. There are more discoveries being found daily in the digital age and we need to embrace the knowledge. We encourage all business owners to continue learning and growing for the sake of their company and its future.

The Importance Of Reviews For Business

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:12 GMT

Reviews have become a crucial aspect to local SEO .

There are many 3rd party review sources; Facebook , Yelp, TripAdvisor, Google etc… All can be used to boost a companies credit to the public. Reviews are also becoming more and more advance. Take Google for example, not only does it ask the user to review their location, but it also asks for missing information like the correct address, hours, business information, and even environment. Google uses Local Guides, people who review often and detailed information, as reliable sources, who get more and more reliable with each review and others responses to those reviews. 1st party reviews are also important to have accessible on a business site or social media pages. Companies looking to grow need to build a good reputation and encourage their customers to review their business, through available links on their site or even word of mouth. It can’t stop there, to truly succeed in this a business needs to track and respond to those reviews and be willing to learn from them. The value of reviews as an important SEO tool must be recognized for a businesses success.

SMB Websites

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:04 GMT

There’s been a lot of debate in recent years about the importance of websites for small business.

With Facebook and Google My Business , how relevant is a personal business website? After researching, we believe websites are still a crucial part of a small businesses advertising and SEO . In a study done by Thrive Analytics in 2016*, they found that out of 5,000+ Adults 30% said they would not consider using a business that had no website. However, the role of websites have changed and need to meet different requirements.

To begin with, a companies website can be the main source of content consistency and information hub for search engines. Now, searches have changed dramatically with the development of AI and voice search. Data and content on a website need to be structured well, comprehensive and all-encompassing. Making sure all information is available and ready to be received without difficulty. A website also needs a host, able to change content and data with the change of customer behavior. For example, a websites mobile site is now becoming more important than the desktop version, so a website needs to be updated with that change and make sure it is 100% mobile friendly. Lastly, websites are extremely important with ‘Ready to Buy’ customers, many people research products before purchasing, when a business has a website they are able to have more extensive information on their products. All in all, don’t give up on websites! Be willing to change them to be more useful for business and growth, because they are still creating a useful and important path from the client to business.

*Source: thrive analytics, “The Why Before the Buy” 7195820096, n=5000

The Mobile Train

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:35:00 GMT

Mobile is the future! It continues to rise in the rank and there is no slowing the mobile train.

This means that businesses must get on board and have their websites be mobile friendly. 82% of mobile users are looking for local businesses with their devices. If businesses choose to grow and work with their sites to become mobile friendly their

business will only profit. There are a few tips for mobile sites. The first is to make sure the site is simple and intuitive allowing the user to navigate easily and find what they are looking for. Also make sure to use headings that have not only the user in mind but also search engines, this will help users find what they are looking for quickly and won’t get confused and give up. Check bounce rate through Google often, it lets business see if users are staying on their site and finding that they are looking for or have given up quickly. This goes along with site speed as well, making sure a site has quality speed and efficiency. And lastly, make sure you are staying up to date on your site, being willing to change for a more efficiency and creativity.

Depth Of An AD

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:34:58 GMT

By now most businesses, big and small, understand and use online advertisements through Facebook , Google , Instagram and more.

Most of the time the maker of the ad puts the ad up online and then either forget about it or wonder why they see no increase in business. However, there are more to Ads than paying for them and hoping they work. Business needs to be looking into an ad’s analytics; its conversions, whose seeing the ad, whose responding and whose making purchases. There are plenty of businesses out there paying for ads that are doing next to nothing for their business because they appear on the wrong person’s screen or at the wrong time of day. Businesses are given the opportunity to look into Ad analytics, to see if the money they are spending is influencing their company positively. There are ways to see if an online sale was made because of an ad or to see if a call was placed through a mobile ad. Once they have that information they can make adjustments to better suit their specific clientele and in the end bring more business their way. Using Ads is only the first step if a business desires those Ads to work, it is crucial to use the analysis available to them and from there make the necessary changes to the Ads being used. There are many new aspects to SEO that are only continuing to grow and change that businesses need to embrace for their company’s success.

Different Ways To Use Location Data

livvy@integrity-tek.com (Livvy Nallipogu) — Mon, 09 Dec 2019 06:34:55 GMT

In this technological age, we have so much knowledge right at our fingertips and as business owners , it cannot be ignored.

We’ve talked about location data in terms of SEO before, but since then we have found even more uses and importance of a business’s location strategy. According to a study done by comScore this year, 94% of phone owners own a smartphone , and more than 9 out of 10 of those people use location services. If you take the time to study location data according to your businesses specialty, you have crucial information not only for your clientele but also for running a well-structured business. You can uncover the traffic in your area at certain times of the day and determine how many people need to be staffed. As wells as, what the most valuable operating hours are and work out price planning according to the area. When it comes to marketing using location data, you have a competitive advantage and can target customers who are more likely to buy with different ads or interactions. You can discover most location data through Google and Apple Maps, or through different companies who have access to more location data. Here at Integrity Tek we strongly encourage looking into location data for the growth of your business.

Changes To Facebook

livvy@integrity-tek.com (Livvy Nallipogu) — Wed, 25 Sep 2019 03:02:19 GMT

Recently, we have learned that Facebook is going to change the way they rate posts.

This will change exposure for many companies through social media . It will no longer be about likes and reactions but more about comments, shares, direct message, and active responses rather than passive. There will begin to be fewer business posts on Facebook’s newsfeed and the ones that will be there will be held to a higher standard. If a company still wants to use Facebook as a way to advertise they will need to focus more on valuable, relevant posts.

One great way to do that will be through local. Focusing on the area around a business, the community they are in and posting about it, using events in the area, or local news to reach their customers. Businesses will need to start creating posts consumers will be interested in interacting with. They will also need to start reviewing their posts and measuring which ones get the most responses and basing future posts off of that. Posts will need to be more personalized, interesting and response worthy. On the other side of things more and more businesses will need to invest in ads if they want to be seen on facebook. This is an exciting change for some and a scary change for others. If you need help with your Facebook content contact IntegrityTek today and we can help your business’s social media marketing strategies.

livvy

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