What is Search Engine Optimization (SEO) ?
Search Engine Optimization is a method of techniques and tactics used to increase the number of visitors to your website by increasing the visibility of your site on the Search Engine Results Page ( SERP)
What are the Types of SEO?
We are IntegrityTek have narrowed it down to 3 types of SEO.
On-Page SEO: On-Page SEO relates to the content of your Website. The main technique/strategy is keyword optimization. Keywords are words or phrases that are popularly searched for by users looking for services or products in a specific area or industry. These words or phrases then later optimized with high quality and engaging content giving the user/visitor what they need.
Off-Page SEO: Off-Page SEO directly relates to the links/domains with high quality content and authority back to your website. The links/domains that link back to your website are called backlinks. Having good quality and authoritative links that link back to your website results in an increase in the authority of your Domain (Domain Authority)
Technical SEO: Technical SEO relates to the backend structure of your website. There are several guidelines that search engines use when they crawl through websites. Making the search engines crawl without issues means that search engines know what your website.
Some of the categories that come under Technical SEO are:
- Site speed
- Site architecture
- Structured data
- Meta Data
- Image Optimization and more