By now most businesses, big and small, understand and use online advertisements through Facebook, Google, Instagram and more. Most of the time the maker of the ad puts the ad up online and then either forget about it or wonder why they see no increase in business. However, there are more to Ads than paying for them and hoping they work. Business needs to be looking into an ad’s analytics; its conversions, whose seeing the ad, whose responding and whose making purchases. There are plenty of businesses out there paying for ads that are doing next to nothing for their business because they appear on the wrong person’s screen or at the wrong time of day. Businesses are given the opportunity to look into Ad analytics, to see if the money they are spending is influencing their company positively. There are ways to see if an online sale was made because of an ad or to see if a call was placed through a mobile ad. Once they have that information they can make adjustments to better suit their specific clientele and in the end bring more business their way. Using Ads is only the first step if a business desires those Ads to work, it is crucial to use the analysis available to them and from there make the necessary changes to the Ads being used. There are many new aspects to SEO that are only continuing to grow and change that businesses need to embrace for their company’s success.